A lot has been already talked about Content Curation, meant as the capacity of filtering and adding value to the content we receive and are exposed to everyday from all the online sources (Search and Social).
Content Curation is certainly more necessary than ever, a critical task in the business environment, not only in Marketing, Communications or Advertising, but it is especially so in areas such as Product, Innovation, Customer Service or Human Resources.
Its impact goes far beyond the content we may generate. Really it is a state of mind affecting the monitoring, research, investigation and the way we listen to people and are able to discern what affects us what not.
But what could be a definition of Content Curator? A generic definition could be this one:
A content curator is a critical knowledge broker who seeks, collects and shares on a continuous base the most relevant content in her area of expertise.
If you think it, it is not a new “profession”, but something that exists since the invention of literature; simply, now the astonishing exponential growing production of web generated content makes this figure even more important.
In the near future, experts predict that content on the web will double every 72 hours. The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators. The future of the social web will be driven by these Content Curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others. In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.
Rohit Bhargava has gone farer in the definition identifying 5 models of Content Curation:
But how is it possible to curate content efficiently?
Nowadays we have a large number of tools that allow us to filter content, but we are human beings and human beings are curious by nature, and curiosity makes us change topics and at the end, or we have an excellent memory, or we don’t know how we have archived our sources on Delicious or we do not optimize our RSS feed reader.
Some of these tools are:
But the ideal is to move toward an optimal management of RSS, eliminating duplicate entries, filtering by content or keywords. And nothing can beat Yahoo! Pipes. Or just see what you can do with it.
Beside Yahoo! Pipes, there are new powerful tools that help optimizing the use of web contents:
And then so many others that I invite you to explore and play with: