Do not believe to believe to those saying that Technical SEO is only make-up.
And do not believe that Technical SEO is something that a good developer can do without the support of an experienced Search marketer.
A Technical SEO audit is the foundation of any SEO service.
In fact, if a website cannot be correctly crawled and indexed by the Search Engines, no matter the “great” its content is, it will not obtain the organic search performance you are expect it to have.
Moreover, a technically not optimized website may mean it can be completely invisible to the search engines.
In a web design landscape where new and advanced technologies are used, it is even more important than before to control and verify that your website is optimized for search engines.
In other words, your website is too much important for being invisible to Search Engines.
The purpose of the Technical SEO audit is to verify if a website has not issues that impede the search engines to correctly crawl and index it.
What is included in A Technical SEO audit?
The Technical SEO audit include
- Indexation;
- Crawl;
- Architecture;
- Duplicate Content;
- Canonicalization;
- Internal links;
- Semantics / Structured Data and Social Media markups;
- Images SEO;
- Video SEO;
- SiteSpeed and Web Performance analysis;
- Mobile (technical specs only);
- International SEO (technical specs only)
- News Search (technical specs only)
What is not included in the Technical SEO audit?
The technical SEO audit does not include:
- Keyword and topical research;
- On Page SEO;
- Content Analysis;
- Localization (in case of International SEO)
- Local Search
- ASO (App Store Optimization)