by Gianluca Fiorelli | 22 Jun, 2022 | Blog, SEO Resources
Is the classic funnel still a useful model?
Are the “0 click SERPS” something we SEO cannot deal with?
Discover how the Messy Middle is shaping Google Search now and how it is the real cause of why Google is presenting more and more Search Features (and introduced MUM).
Learn my way of targeting, mapping, and optimizing the organic visibility of a website and a brand for the Messy Middle, and how it is obliging us to change the way of thinking and doing SEO.
by Gianluca Fiorelli | 3 Feb, 2021 | Blog
The purpose of an SEO strategy hasn’t changed in all these years: to help a website earning the highest degree of organic visibility in search engines to get qualified traffic, and thus increase the total volume of conversions and micro-conversions generated by...
by Gianluca Fiorelli | 11 Nov, 2020 | Blog, SEO Resources
In this post, I will not go into the details of patents and papers (if you are interested in them, I invite you to follow and read Bill Slawski and Dawn Anderson). On the contrary, I will present empirical methods that some will consider “unscientific”, but which in reality have a lot of practical science backing it and proved to be correct and effective in identifying the search intent of my clients’ users.
by Gianluca Fiorelli | 8 Apr, 2020 | Blog, SEO Resources
In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from the more and more pervasive...
