Your partner for Strategic & International SEO consulting

Gianluca Fiorelli and are synonyms. 

Active in the Search and Digital Marketing industry  since 2003, Gianluca has collaborated with brands of any sizes both national and multi-national. specializes in Strategic and International SEO, offering to its clients – CEO, CMO and in-house/in-agency Head of SEO – analyses, audits and actionable recommendations that will help their businesses improve their organic search visibility.


Contact Gianluca Fiorelli and discover how he can help your business!

Our Services

International SEO

Multilingual and Multi-Country SEO based on your business needs, and planned to make your brand succeeding and overcoming any international SEO issue.

Content Audit

We audit your content and help you discover gaps and opportunities able to improve the growth, authority and relevance of your website.

SEO Strategy

Every tactic is useless without a strategy. With 15+ years of proved experience in SEO, can help you design a winning SEO Strategy that will last.

Keyword and Search Intent Analysis

Are you targeting the real needs behind the searches of your potential customers? Our keyword and search intent analysis will help you create the content your customers are looking for.

Technical SEO Audit

We will help you discover the technical issues affecting the visibility and performance of your website, and provide you with actionable solutions.

SEO Training

Do you need to improve your knowledge in a specific area of SEO? Then contact for its in-company or remote training custom plans.

About Gianluca Fiorelli

Recognized as one of the most insightful SEO professional worldwide, he writes or asked for an expert opinion on sites like Moz, State of Digital, SEMrush or Hubspot.

Gianluca is the founder and content director of The Inbounder, the most important digital marketing conference held in South Europe.

From the blog


What the Romans ever done for us aka the contribution of SEO to The Verge and other news websites

What the Romans ever done for us aka the contribution of SEO to The Verge and other news websites

Today The Verge published an article written by Amanda Chicago Lewis – The People Who Ruined the Internet – that enraged the SEO community and partly amused it too because describing search marketers as “content goblins”, who love to attend “Alligators meet-ups”, and trick the hell out of Google for personal gainings. In conclusion, we can say that thanks to its own “content goblins” aka SEOs, The Verge not only sees organic search as the most important source of traffic for articles like the ones written by Amanda Chicago Lewis but also, SEO is helping The Verge to save between 5,851,958 and 31,302,701 million USD which other ways should be spent on ads, and so The Verge can reinvest the millions saved thanks to SEO for improving its editorial proposal.

Oh, My MUM. Or how to think SEO in the era of algorithms based on AI

Is the classic funnel still a useful model?
Are the “0 click SERPS” something we SEO cannot deal with?
Discover how the Messy Middle is shaping Google Search now and how it is the real cause of why Google is presenting more and more Search Features (and introduced MUM).
Learn my way of targeting, mapping, and optimizing the organic visibility of a website and a brand for the Messy Middle, and how it is obliging us to change the way of thinking and doing SEO.

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