Gianluca Fiorelli Clients Portfolio

Since I started offering SEO services back in 2004, I had the opportunity to work with amazing clients ranging from small local businesses to big international brands and from promising startups to consolidated companies.

As an SEO Consultant, then, I had the luck to apply and improve my skills and expertise amongst the most varied kind of industry niches like Real Estate, Travel and Tourism, SAAS, News and many others.

Here below I list some of these clients and what I did for them.

Idealista (Real estate)

Idealista is one of the leaders in the Real Estate industry in countries like Spain, Italy and Portugal.

The consulting service for them meant to externally support its internal SEO team in detecting issues, which they were not able to detect due to their fault of a usually needed perspective from a far position.

Moreover, during the consulting, apart from fixing technical issues, better connecting the SEO team with the Content & Social one and working for optimizing the Italian localization of the site in terms of navigation architecture and on page optimization, we elaborated a new SEO strategy, which fundamental lines are still applied today, which helped Idealista confirming their leadership in the Spanish market and rising amongst the most important Real Estate portals in Italy.

DOVEVIVO (Real estate)

Dovevivo is a medium sized italian real estate portal specialized in renting single rooms to student and young professionals.

The service consisted in assisting them in a domain to domain migration, creating a new architecture for the site and offering SEO guidance for the totally revolutionized design of the new website.

Despite of the objective complexity of dealing with three major changes at the same time – something that Google itself discourage but that the client felt needed anyway – the migration ended up being a great success and, right now, the new site is showing better metrics both SEO and User ones.

BEROOMERS (real estate)

Beroomers is a Spanish startup specialized in offering housing offers (from single rooms in shared flats, families houses or student halls to apartments) to students studying abroad or in a different city from their own one.

For Beroomers, apart the SEO consulting service, I am actually helping them developing a stronger and better Inbound Marketing strategy.

Moreover, an important role in the consulting is related to everything related to syndicalisation of their database in third party sites, like the ones created in collaboration with universities all over the world.

Wordreference (editorial) is one of the most relevant online dictionary actually online, and it is used by literally hundreds of millions of users all around the world, thanks also to its very appreciated language forums.

Moreover, and on the contrary of its competitors that have a classic and sometimes centenary history at their back, was born as a single person idea and has no presence offline neither the financial power of more traditional dictionaries produced by normal publishing companies.

For them I am working on SEO experiments, right now mostly centered on International SEO issues.

CHESS.COM (online game)

Of all the clients I had, is the only one I discovered that has returning users from Antarctica (you can imagine why).

The service offered to was International SEO consulting.

EMAGISTER (classified)

Emagister is a Spanish based portal specialized in selling educational courses and present in several countries all over the world. 

Affected by several penalties of different nature (link based, quality based), the job done for them during the almost two years of collaboration was mainly focused on solving the issues causing the penalizations and, at the same time, rebuilding from scratch a new information architecture and supporting it creating an digital marketing strategy not overly dependant on Google traffic.

Adespresso (saas)

AdEspresso, acquired by Hootsuite in February 2017, is a SAAS startup offering a Facebook Ads optimization tool.

As usually happens in the startup ecosystem, the AdEspresso website grew – also in terms of traffic – without thinking in SEO, but so losing all the enhanced visibility opportunities a correct SEO strategy can bring to the hundreds of posts, guides, tutorial and landing page a site like AdEspresso was producing year after year.

My commitment was to review their site and then concentrate on everything On Page SEO and offering them a guidance for implementing SEO in house.


Piktochart is one of the best known online software for designing infographics.

Apart from a more classic SEO Audit, the consultation consisted in tutoring them on how to perfectionate their influencers marketing, better reach different kind of audiences interested in their product and optimize the editorial line of their blog. 

Bwin – betclic (gambling)

The kind of service offered to Bwin and Betclic has been substantially the same: designing a link building strategy based on creative content campaigns. 

As always in case of link building, I partnered with other very skilled professionals or agencies, which were responsible of the content production and the practical side of the campaigns themselves (outreach and promotion), while I kept for myself the overall strategy design, audience definition, content analysis and format election for the single campaigns and the role of “executive producer”.

Portale Sardegna (tourism)

Portale Sardegna is a middle sized tourism portal specialized in the selling hotel rooms reservations and holidays in the Italian island of Sardinia.

It is an historic website and it was deeply tanked by several issues ranging from a very poor architecture to an constantly growing competitiveness of the big international OTAs, from the persisting use of old SEO tactics to Panda related issues.

The service offered was an on-going SEO consultation, thanks to which not only Portale Sardegna was able to solve almost every issues affecting it, but also recovering the organic traffic it had in its most glorious years and outranking its direct competitors.

Other clients I had the pleasure of working with

Some others clients I collaborated with in the past years are:

  • Ticketbis (Ticketing)
  • Pixmania (Ecommerce)
  • Educaweb (Educational Classified)
  • Shuttledirect (Car Rental)
  • Lost My Name (Publishing)
  • RWL Water (B2B)
  • Dohop (Travel)
  • Charming Sardinia (Travel)
  • Funidelia (Ecommerce)
  • Arena (Ecommerce)
  • Erento (Classified)
  • Dubli (Marketplace)
  • Centauro (Car Rental)
  • Palladium Hotel Group (Travel)
  • Autodesk (Software)
  • Wallpaperdirect (Ecommerce)