My (unsolicited) Search and SEO in 2025 previews.
Dear reader, first I apologize for bringing to your attention another post with predictions for SEO and Search in 2025. However, I ask you to be patient, because in my list of “prophecies” I have tried to avoid, to the extent of my possibilities, proposing...The Role of SEO in making branding understood by search engines and AI.
There is an always returning complaint whenever big updates or changes in the SERPs shake the visibility of thousands of websites: Google always favours the big brands. What is certain, for example, is that continuing to create content for a blog that is then indistinguishable from a thousand others by doing a “read-only” test is not the solution to getting this type of visibility: We must remember that all our content must not only respond to a search intent but also, once the click and visit from Search have been obtained, respond positively to the beneficial purpose, which the user expects to satisfy by visiting our page.
