Search Intent and SEO. A practical guide

Search Intent and SEO. A practical guide

In this post, I will not go into the details of patents and papers (if you are interested in them, I invite you to follow and read Bill Slawski and Dawn Anderson). On the contrary, I will present empirical methods that some will consider “unscientific”, but which in reality have a lot of practical science backing it and proved to be correct and effective in identifying the search intent of my clients’ users.

How to use Hreflang correctly (2018 edition)

How to use Hreflang correctly (2018 edition)

In this post, I will try to resume the most important things we know about how to use use the hreflang mark up, what are the most common error and answer to the most frequently asked questions, backing their answers with official communications by Googlers.