How to use Hreflang correctly (2018 edition)

How to use Hreflang correctly (2018 edition)

In this post, I will try to resume the most important things we know about how to use use the hreflang mark up, what are the most common error and answer to the most frequently asked questions, backing their answers with official communications by Googlers.

Mobile-Only World – The Inbounder Hangouts

Mobile-Only World – The Inbounder Hangouts

Tomorrow Wednesday at 5 pm GTM (aka, London time), I will have the pleasure to host a live YouTube Video Streaming with Aleyda Solís, Cindy Krum and Talia Wolf. The Hangout Live will be entirely dedicated to the Mobile-Only world that – as everything seems...
The AEDE tax: the stupidest Internet law ever

The AEDE tax: the stupidest Internet law ever

Two days ago the Spanish Parliament approved the amendment draft to the Spanish Law of Intellectual Property. This amendment (anteproyecto de ley, in Spanish) is also known as Canon AEDE (AEDE Tax), and it has very important consequences for every company registered...
The arrogance of SEOs

The arrogance of SEOs

I am an SEO, I am not some illiterate pseudo marketer who talks about SEO, usually for declaring its death. I am an SEO but I can’t stand many things many SEOs usually do and think.
This is not a Black Hat vs. White Hat post. It is about something more serious, which – resumed in one phrase – is:
SEO is not the f$%&·$ng center of the Universe!