A Technical SEO audit is the foundation of any SEO service.
If a website cannot be correctly crawled and indexed by a Search Engine, no matter the “great” its content is, it will not obtain the organic search performance you expect it to have.
Moreover, a technically not-optimized website may mean it can be completely invisible to any Search Engines.
In a web design landscape where new and advanced technologies are used, it is even more important than before to control and verify that your website is optimized for search engines.
In other words, your website is too important to be invisible to Search Engines.
The purpose of the Technical SEO audit is to verify if a website has no issues that impede the search engines from correctly crawling and indexing it.
What is included in the Technical SEO audit?
The Technical SEO audit includes:
- Analysis of crawling issues.
Are the search engines able to correctly and efficiently navigate through the URLs of the website?
- Analysis of indexing issues.
Can Google and other search engines correctly index the content published on the pages of our website?
- Architecture analysis.
Is the architecture of our website capable of correctly structuring the content of our site, thus promoting its understanding and its usability?
- Internal links analysis.
Is internal linking optimized to best guide our users to their desired conversion paths, and to effectively redistribute link equity and ranking signals?
- Analysis of technical problems generating duplicate content.
Sometimes duplication problems are based on technical problems. This part of the audit focuses on diagnosing them and offering solutions.
- Semantic Search and Structured Data implementation analysis.
Structured Data and Semantic Search are fundamental elements today. However, its technical implementation is still cumbersome and tends to “break” easily, thus nullifying all the effort made.
- Images SEO and Video SEO.
Audio-visual elements dominate search results and, in certain niches such as ecommerce, they play a fundamental role. But are your videos and images optimized for Search?
- Page Experience analysis.
The performance of a web page is strictly linked to its ability to convert or contribute to it. That is why taking care of the speed of a site as well as its usability is important.
Depending on the website, other analyses will be executed such as:
- International SEO (technical specs only)
- News Search (technical specs only)
What is not included in the Technical SEO audit?
The technical SEO audit does not include:
- Keyword, entity and topical research.
- On-Page SEO.
- Content audit.
- Content localization (in the case of International SEO).
