Secrets Google hides in plain sight, and how to use them to assess our SEO strategy.

The SEO life is not for someone who desires to work quietly from 9 to 5. However, if until not so long time ago understanding the search journey of our potential customers, and so guiding them along it, was relatively easy and predictable, nowadays it is not so anymore, because they can follow a substantially infinite number of paths before landing to a web page (note: I say web page, not website…).

Oh, My MUM. Or how to think SEO in the era of algorithms based on AI

Is the classic funnel still a useful model?
Are the “0 click SERPS” something we SEO cannot deal with?
Discover how the Messy Middle is shaping Google Search now and how it is the real cause of why Google is presenting more and more Search Features (and introduced MUM).
Learn my way of targeting, mapping, and optimizing the organic visibility of a website and a brand for the Messy Middle, and how it is obliging us to change the way of thinking and doing SEO.