The Role of SEO in making branding understood by search engines and AI.
There is an always returning complaint whenever big updates or changes in the SERPs shake the visibility of thousands of websites: Google always favours the big brands. What is certain, for example, is that continuing to create content for a blog that is then indistinguishable from a thousand others by doing a “read-only” test is not the solution to getting this type of visibility: We must remember that all our content must not only respond to a search intent but also, once the click and visit from Search have been obtained, respond positively to the beneficial purpose, which the user expects to satisfy by visiting our page.
How to use Search Features analysis (and Google Trends) to optimize the architecture, navigation and content localization of your multi-country websites
Regarding international SEO, we usually think about localizing website content, but there’s more to it. Architecture and navigation are just as important. Local culture, trends, and user behaviour bring unique nuances to how people search and interact online, and...International SEO and Hreflang: an actionable guide.
Hreflang exists since 2011 and it still remains one of the most complex aspects of SEO. Click and save this actionable guide I wrote about it.
