International SEO and Hreflang: an actionable guide.
Hreflang exists since 2011 and it still remains one of the most complex aspects of SEO. Click and save this actionable guide I wrote about it.
Common misconfigurations found in websites that dropped with the latest Core and HCU updates: two case studies
I have analyzed dozens of websites hit by one or more of the many updates Google rolled out since August ’23. Click and read what I discovered.
Dear Warhammer, let’s talk about SEO, JavaScript, and website migrations
Click and read what SEOs can learn analyzing the migration of games-workshop.com to warhammer.com, and the re-platforming to a JavaScript framework of the website?
Secrets Google hides in plain sight, and how to use them to assess our SEO strategy.
The SEO life is not for someone who desires to work quietly from 9 to 5. However, if until not so long time ago understanding the search journey of our potential customers, and so guiding them along it, was relatively easy and predictable, nowadays it is not so anymore, because they can follow a substantially infinite number of paths before landing to a web page (note: I say web page, not website…).
