by Gianluca Fiorelli | 14 Dec, 2025 | Blog
The core of search is breaking down as AI allows “fake authorities” to fool search engines with detailed lies. A recent experiment showed how “Hollow Brands” exploit this weakness, using parasite SEO to hijack trust without having any real operations. In response, Google is shifting its ranking logic from text relevance to verified identity. New tools like the Branded Queries Filter prioritize user behavior signals that spammers cannot easily fake. In an era of infinite content, verified authenticity is now the ultimate SEO defense.
by Gianluca Fiorelli | 10 Nov, 2025 | Blog, SEO Resources
Most content marketing is disconnected, operating on a “content-for-content’s-sake” model that delivers a high-cost, low-return library of assets. This approach fails to build authority or guide users to conversion.
A successful strategy is not publishing, but “engineering.” It is a deliberate, data-driven process that builds topical authority. It creates a structured, guided path to answer user questions and build trust, which requires a specific 8-task methodology.
by Gianluca Fiorelli | 16 Oct, 2025 | Blog, SEO Resources
Discover how *The Mini Painter Co.* transforms e-commerce into an intelligent, AI-driven experience. By merging Knowledge Graphs, Search Intelligence, and collaborative AI agents, it builds a “sentient store” that understands context, anticipates needs, and guides every customer journey.
by Gianluca Fiorelli | 7 Aug, 2025 | Blog, SEO Resources
Achieving online visibility today goes beyond traditional SEO. To succeed, you need to align your content with how both search engines and AI models, like large language models, understand and retrieve information, while still captivating your human audience. The goal is to design content for entity alignment, AI retrievability, and human engagement.
