Tin Foil Hat Thoughts About Google

I love Google and I hate it.
I love it because it offers me a Search service that I like and find useful (mostly), a great and “free” way to analyse the traffic to my web, a wonderful email service, tools, a social platform that I start using more and more every day…
I hate it because it is making my life as an SEO harder and because, even though it says the contrary, it is acting on us SEOs were pariah.

What social influence is and tools to measure it

It seems years ago, but Search Engines has recognized the importance of the Social Signals as ranking factors less than one year ago. And that announcement has to be considered a milestone in the history of Search, officially opening what we could define as the birth...

Content Curation: definition and generation

A lot has been already talked about Content Curation, meant as the capacity of filtering and adding value to the content we receive and are exposed to everyday from all the online sources (Search and Social).
Content Curation is certainly more necessary than ever, a critical task in the business environment, not only in Marketing, Communications or Advertising, but it is especially so in areas such as Product, Innovation, Customer Service or Human Resources.