What social influence is and tools to measure it

It seems years ago, but Search Engines has recognized the importance of the Social Signals as ranking factors less than one year ago. And that announcement has to be considered a milestone in the history of Search, officially opening what we could define as the birth...

Content Curation: definition and generation

A lot has been already talked about Content Curation, meant as the capacity of filtering and adding value to the content we receive and are exposed to everyday from all the online sources (Search and Social).
Content Curation is certainly more necessary than ever, a critical task in the business environment, not only in Marketing, Communications or Advertising, but it is especially so in areas such as Product, Innovation, Customer Service or Human Resources.

Interviews in Search – Will Critchlow

I have to admit that from time to time I day dream to be like him: able to make sexy Excel reports, with a contagious will of conquering the SEO world, always aiming to learn and to teach, geek but not freaky and with a Brit accent. I am talking of Will Critchlow,...

Interviews in Search: Rand Fishkin

If you are an SEO and you are asking yourself Who the hell is Rand Fishkin, well… I am very worried for your clients and/or your boss. Rand Randfish Fishkin is surely one of the best known personalities in the Search Industry. CEO and Co-Founder of the...