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How to use Search Features analysis (and Google Trends) to optimize the architecture, navigation and content localization of your multi-country websites

by Gianluca Fiorelli | 16 Nov, 2024 | Blog, SEO Resources

Regarding international SEO, we usually think about localizing website content, but there’s more to it. Architecture and navigation are just as important. Local culture, trends, and user behaviour bring unique nuances to how people search and interact online, and...

International SEO and Hreflang: an actionable guide.

by Gianluca Fiorelli | 5 Nov, 2024 | Blog, SEO Resources

Hreflang exists since 2011 and it still remains one of the most complex aspects of SEO. Click and save this actionable guide I wrote about it.

Common misconfigurations found in websites that dropped with the latest Core and HCU updates: two case studies

by Gianluca Fiorelli | 14 Aug, 2024 | Blog, SEO Resources

I have analyzed dozens of websites hit by one or more of the many updates Google rolled out since August ’23. Click and read what I discovered.

Dear Warhammer, let’s talk about SEO, JavaScript, and website migrations

by Gianluca Fiorelli | 22 Jan, 2024 | Blog, SEO Resources

Click and read what SEOs can learn analyzing the migration of games-workshop.com to warhammer.com, and the re-platforming to a JavaScript framework of the website?