What is an SEO?

What is an SEO?

Once upon a time things were easier to understand and define.

An SEO was someone with a strong technical knowledge and with the ability to understand how people were searching things on the web, how Search Engines were able to translate those behaviors into an algorithm, and his focus was mainly Google.

There was a time when it was quite common being a Jake of all Trades. Give me your site and it will rank.

Things have changed, though.

EMD Update and the SEOs’ reactions

EMD Update and the SEOs’ reactions

I mean… years and years complaining about the exaggerated power EMD had in the SERPs, and now that Google finally rolls out an update, which purpose is to solve that injustice, the same SEOs complain for the opposite reason? #WTF!

Interviews in Search: Joanna Lord

Interviews in Search: Joanna Lord

One of the classic things a father hears is: Don’t worry if your kid takes longer in learning this. By the way, we all know that girls learn faster than boys.
I think that girls learn faster and are smarter than boys at every age.
I see it constantly and I have the pleasure to know a good number of “female geeks” in our industry confirming me daily this assumption.
One of them is Joanna Lord.