The arrogance of SEOs

I am an SEO, I am not some illiterate pseudo marketer who talks about SEO, usually for declaring its death. I am an SEO but I can’t stand many things many SEOs usually do and think.
This is not a Black Hat vs. White Hat post. It is about something more serious, which – resumed in one phrase – is:
SEO is not the f$%&·$ng center of the Universe!

The spirit of @Moz. An open letter to the community

Conversations are the souls of a community, of every community. And what makes a blog a place to visit everyday are the discussions, not only the posts that generate them. Because, to tell the truth, even the weakest post assumes a value that makes it memorable, if it generates a discussion, which is able to make you learn something new.

Incepting ideas or the essence of marketing

What is an idea? “A thought”, this is what the writer’s best friend – the dictionary – laconically says. But, as that friend immediately suggests us, an idea is thought or suggestion as to a possible course of action. But, heritage of my of my studies of philology...