by Gianluca Fiorelli | 3 Feb, 2021 | Blog
The purpose of an SEO strategy hasn’t changed in all these years: to help a website earning the highest degree of organic visibility in search engines to get qualified traffic, and thus increase the total volume of conversions and micro-conversions generated by...
by Gianluca Fiorelli | 11 Nov, 2020 | Blog, SEO Resources
In this post, I will not go into the details of patents and papers (if you are interested in them, I invite you to follow and read Bill Slawski and Dawn Anderson). On the contrary, I will present empirical methods that some will consider “unscientific”, but which in reality have a lot of practical science backing it and proved to be correct and effective in identifying the search intent of my clients’ users.
by Gianluca Fiorelli | 8 Apr, 2020 | Blog, SEO Resources
In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from the more and more pervasive...
by Gianluca Fiorelli | 9 Mar, 2020 | Blog
Sometimes you do not need a Google update for seeing your traffic and revenues tanking. If you are thinking that a Core Update is the worst you can experience as an SEO, I suggest you change your mind. Covid-19, better known as coronavirus albeit is just one of the...
