by Gianluca Fiorelli | 11 Dec, 2024 | Blog, SEO Resources
There is an always returning complaint whenever big updates or changes in the SERPs shake the visibility of thousands of websites: Google always favours the big brands. What is certain, for example, is that continuing to create content for a blog that is then indistinguishable from a thousand others by doing a “read-only” test is not the solution to getting this type of visibility: We must remember that all our content must not only respond to a search intent but also, once the click and visit from Search have been obtained, respond positively to the beneficial purpose, which the user expects to satisfy by visiting our page.
by Gianluca Fiorelli | 16 Nov, 2024 | Blog, SEO Resources
Regarding international SEO, we usually think about localizing website content, but there’s more to it. Architecture and navigation are just as important. Local culture, trends, and user behaviour bring unique nuances to how people search and interact online, and... by Gianluca Fiorelli | 5 Nov, 2024 | Blog, SEO Resources
Hreflang exists since 2011 and it still remains one of the most complex aspects of SEO. Click and save this actionable guide I wrote about it.
by Gianluca Fiorelli | 14 Aug, 2024 | Blog, SEO Resources
I have analyzed dozens of websites hit by one or more of the many updates Google rolled out since August ’23. Click and read what I discovered.
