Completing the Google puzzle, almost

In the first days of the Panda Update, one thing of the many Matt Cutts said caught my attention: that Google were cooking the update since more than a year before its launch. That note, somehow told in a breath, passed unnoticed as it was something obvious

Tin Foil Hat Thoughts About Google

I love Google and I hate it.
I love it because it offers me a Search service that I like and find useful (mostly), a great and “free” way to analyse the traffic to my web, a wonderful email service, tools, a social platform that I start using more and more every day…
I hate it because it is making my life as an SEO harder and because, even though it says the contrary, it is acting on us SEOs were pariah.