by Gianluca Fiorelli | 30 May, 2026 | Blog
When Sundar Pichai told Nilay Patel that “sources and links will always be there as part of it,” he demoted the open web from substrate to feature. This piece goes claim by claim through the Decoder interview, translating each declaration into the primary-source docs that prove it — patents, the DOJ record, Pew’s click data — and ends with eight practical imperatives for staying legible to the system replacing traditional search.
by Gianluca Fiorelli | 27 May, 2026 | Blog, SEO Resources
The rise of AI search has triggered a new era of black-hat manipulation. Spammers are shifting from traditional keyword-stuffing and link schemes to next-generation tactics like semantic data poisoning, forced consensus spam, and LLM prompt injection. Discover how bad actors are actively fighting to hijack the mind of AI search engines.
by Gianluca Fiorelli | 24 May, 2026 | Blog, SEO Resources
Google I/O 2026 proved that the future of search is definitively multimodal, cementing Google’s true USP over competitors. Focusing solely on text-based query systems is incredibly myopic. Obsessing over minor text optimizations like llms.txt is akin to trying to argue about how many angels can dance on the head of a pin while missing the massive structural shift toward video, audio, and visual intelligence.
by Gianluca Fiorelli | 11 May, 2026 | Blog
Ahrefs tested 1,885 pages adding JSON-LD and found no meaningful AI citation uplift. Their methodology is solid and their conclusion is correct — within a scope far narrower than the headline implies. Here’s what the study actually proves, and what it was never designed to test.
