Completing the Google puzzle, almost

In the first days of the Panda Update, one thing of the many Matt Cutts said caught my attention: that Google were cooking the update since more than a year before its launch. That note, somehow told in a breath, passed unnoticed as it was something obvious

Tin Foil Hat Thoughts About Google

I love Google and I hate it.
I love it because it offers me a Search service that I like and find useful (mostly), a great and “free” way to analyse the traffic to my web, a wonderful email service, tools, a social platform that I start using more and more every day…
I hate it because it is making my life as an SEO harder and because, even though it says the contrary, it is acting on us SEOs were pariah.

What social influence is and tools to measure it

It seems years ago, but Search Engines has recognized the importance of the Social Signals as ranking factors less than one year ago. And that announcement has to be considered a milestone in the history of Search, officially opening what we could define as the birth...