The AEDE tax: the stupidest Internet law ever

by | 24 Jul, 2014 | Blog

Two days ago the Spanish Parliament approved the amendment draft to the Spanish Law of Intellectual Property. This amendment (anteproyecto de ley, in Spanish) is also known as Canon AEDE (AEDE Tax), and it has very important consequences for every company registered...

The arrogance of SEOs

by | 25 Aug, 2013 | Blog

I am an SEO, I am not some illiterate pseudo marketer who talks about SEO, usually for declaring its death. I am an SEO but I can’t stand many things many SEOs usually do and think.
This is not a Black Hat vs. White Hat post. It is about something more serious, which – resumed in one phrase – is:
SEO is not the f$%&·$ng center of the Universe!

The spirit of @Moz. An open letter to the community

by | 18 Aug, 2013 | Blog

Conversations are the souls of a community, of every community. And what makes a blog a place to visit everyday are the discussions, not only the posts that generate them. Because, to tell the truth, even the weakest post assumes a value that makes it memorable, if it generates a discussion, which is able to make you learn something new.

Incepting ideas or the essence of marketing

by | 16 Aug, 2013 | Blog

What is an idea? “A thought”, this is what the writer’s best friend – the dictionary – laconically says. But, as that friend immediately suggests us, an idea is thought or suggestion as to a possible course of action. But, heritage of my of my studies of philology...